Nokia

Nokia was running for 14 years as the world’s top mobile maker. After that Nokia start foaling. Nokia didn’t understand the people need of new software, and they were just focusing on the hardware, ignoring the people need of new Apps. While Apple and Samsung came out with new software and hardware that satisfies their customers. It’s more accurate that Nokia was a hardware company rather than software company. Nokia reacted slowly to shift from Symbian to windows, and that make them lose their competition with Samsung and Apple as they already build customer satisfaction which make it harder for the customer to switch back to Nokia that failed them before. Nokia moved too slowly in the smartphone market and they lost their competition even among small competitors to them like HTC, Huawei and ZTE.

“And there was another mistake. Nokia overestimated the strength of its brand, and believed that even if it was late to the smartphone game it would be able to catch up quickly.” (SUROWIECKI) customers reactions were fast punishing Nokia and change to another smartphone leaving Nokia behind. “The Good old Nokia was the leader of mobile phone technology for a good decade, but they got stuck in one mindset, and failed to remain agile enough to the needs of their customers. Instead of selling what people want to buy, they ended up insisting on selling what they think people should buy.”(Saeid)

Samsung

            Samsung is a well known company since 1938.they start with technology and follow the world technology without stopping in any point of their life of being success even before smartphone. Samsung GlaxAy smartphones is one of the two best samartphones in the world now with Apple Iphone.  Samsung learned from Nokia success and fail. In 2007 Samsung saw the iPhone as an opportunity it showed what consumers wanted, and start producing smartphones and giving people what they ask for. First Samsung were copying Apple which made it number 2 in the competition after Apple. Samsung become the master of marketing. Building this strong brand identity has contributed to the brand's global success

Surowiecki James “WHERE NOKIA WENT WRONG” Sep. 2013. newyorker.com. web

Saied Ahmad “Why Samsung is successful” Mar. 2013. exilestan.com. web.
Manjoo Farhad “How the biggest tech company in the world got that way.”Jan. 2013. slate.com. web