The
whole new mind
Human
brain is amazing because it has more connections than there are atoms in the
universe. Humans need both right side and left side brain to manage themselves
and anything around them. The right side controlled creative tasks, while the
left side was where logic, language and reasoning. Right brain and lift brain
acting like two brains with two styles of seeing, understanding and making
sense of the world. That’s why we need to use both of them.
For
example if we follow roles and guidance to do something, and logical stuff we
are using the left brain, but when we start put all the information together to
create something new we are using the right brain.
The
whole new mind talks about the six senses that human use: Design, story, sympathy,
empathy, play, and meaning. Each of us has different meaning and understanding
for each one of these six senses. Design “To
many business people, design is something you spread on the surface, it's like
icing on a cake. It's nice, but not mission-critical” (zen) design is very
challenging because when you design something you design it the way you like it
and for company that might not work, having a bigger imagination, and
understanding people need would help to have a better design that fit
everybody. Story: “Facts, information, data. Most of it is available on-line or
can be sent to people in an email, a PDF attachment, or a hard copy through
snail mail. Data and "the facts" have never been more widely
available.”(zen). What people care now more than data is story, because data is
available everywhere now and it’s easy to reach it not many people care about
reaching these data unless there is an attractive story behind it or emotional.
For example one of the most success company in the world is Apple, because
Apple did understand the people need and giving them a good story about the
product they sell like it’s easy to use, the shape of the phone all of these
made everyone want to carry one of Apple products. Sympathy: focus, realize, analysis.
Sympathy is really important and it’s hard to use as a lot of the people more
emotional, and they can lose how to focus in something without interruption. Empathy: is using your emotional side, as
human we made a lot of decision regarding to our emotional feeling even if
their wrong. And some people say “I know my decision is wrong but it feel right
doing it” that’s all based in emotional feeling not the brain thinking. Play,
meaning both of them is important because without them there no meaning for the
life acting and working all the time like a robot. Each one of us should have
time to play and have fun, in the other hand we should know and having a deep
meaning of what we do and why we’re doing it
On
a stretch project, we encounter our limitations, weaknesses and doubts. The
project challenges us not only on a professional level but also on a personal
level. Research has shown that individuals who are more emotionally mature fare
better with the challenging projects in today’s work place.
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